Business & Marketing for Massage Archives - Page 5 of 7

Who Was That Masked Marketing Plan?

Business & Marketing for Massage / February 21, 2013

photo credit: ClickFlashPhotos / Nicki Varkevisser via photopin cc

I’ve been reading Isabel Allende’s Zorro the last couple of weeks which is perhaps why it suddenly occurred to me that I could be utilizing my marketing tools a bit better. What a bizarre statement, you’re thinking, but bear with me.

My “marketing plan” consists of word of mouth marketing, local event massage, a Facebook page, Twitter, this WordPress blog, my Pinterest page, and now a monthly Mailchimp newsletter. For quite a while I’ve been using the Facebook page and the blog to advertise upcoming events and keep my clients informed. Twitter is hooked directly to Facebook so I don’t really mess with it unless it breaks and I add something new to Pinterest occasionally. Recently I added the newsletter, but it feels like it’s just out there floating. Perhaps because the goal right now is a once-a-month update that’s why it feels uncoordinated.

That floatey feeling is what made me think that perhaps I need to coordinate a marketing plan of attack with all my tools. Perhaps I’ve been underutilizing them or maybe I’ve just been letting it happen organically, I don’t know, but it’s something I want to think about more.

I feel as if I’ve overloaded my arsenal a bit at this point. I need Twitter lessons as I just don’t get what’s happening with it most of the time. I love Pinterest, but I’m struggling to find the right combination of how to use it to sell my services. For now though I’m going to set a new goal of figuring out how to coordinate the social media updates, blog posts and email blasts without getting too far away from my organic, let’s see what happens style.

So what does all this have to do with Zorro? Guerilla warfare, the Spanish attacking the French occupation in a disorganized yet highly effective manner. Perhaps I need to bust out that dog-eared marketing book, Guerilla Marketing for Free.

So how do you manage it all? What’s your philosophy in the digital marketing age? I’m interested to see how other folks are doing this and not spending so much time at the computer that they don’t have time to actually do business.

♥

Harvest Moon Massage is Decatur, Alabama’s Exclusive Provider of Bamboo-Fusion Massage

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Hoping You Have a Lovely Valentine’s Day!

Business & Marketing for Massage / February 14, 2013

Roses are Red, Violets are Blue
Guess Who I Haven’t Seen Lately?
…
Is it you?

Is it time for you to schedule a massage now that all the Valentine’s Day craziness is over? I’d love to see you on my table this month. Call today to schedule your next massage.

♥

Harvest Moon Massage is Decatur, Alabama’s Exclusive Provider of Ashi-Thai Massage

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Meet My Sidebar – Where I Yelp About Myself

2 Comments / Business & Marketing for Massage / February 11, 2013

Are you familiar with Yelp?

I set up a Yelp site for Harvest Moon Massage a while ago because I couldn’t seem to make Facebook understand that I really wanted people to be able to “recommend” and rate my services. To date, Facebook still hasn’t figured out that I am a service provider even after repeated requests for them to review my page. I guess it shouldn’t surprise me as it took them two years to figure out that I was located in Alabama (not Arkansas) and fix the map locator on my page. But I digress, I’m here to talk about Yelp, not harp on how much I love Facebook. (I really do love Facebook, but it’s one of those love to hate you relationships)

Anyway, if you haven’t noticed it before, over there in my sidebar —–>>> there’s a pretty button that says, “Write us a review in Yelp”. It’s down there in the Other Places To Find Me Online section. Oh here it is!

I like Yelp. I like that you can go out there and find out what others think about a business or service. Unfortunately, I have done a poor job of asking folks to go Write a Review for Harvest Moon Massage on Yelp. Maybe because it seems like I should be offering an incentive for them to do something for me, but then I think there’s something a little dishonest and ‘conflict of interesty’ about paying for reviews. Therefore, I have no reviews for this little venture (as Facebook decided to delete the one’s I used to have on my page, grrr…). Hopefully that’s about to change since you are here now and know that I actually do want your opinion on how I’m doing.

So if you’ve had a lovely massage from me (or even a not so lovely one, I need to know) or if you love reading my blog or if you just like me for no apparent reason, please head on over to Yelp and be the first person to review me. I will be forever grateful.

If you don’t use Yelp, what do you use? I’m curious.

♥

Harvest Moon Massage is Decatur, Alabama’s Newest Provider of Fijian Barefoot Massage

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Are You Ready for Valentine’s Day?

1 Comment / Business & Marketing for Massage / February 7, 2013

Are you ready? The day of love is coming and time is not slowing down just cause you’re busy! Don’t get caught in Kroger V-day afternoon picking through what’s left of the boxed chocolate and bent greeting cards.

Call me and we’ll put a gift certificate together for your sweetie! Want a box of chocolate to go along with the gift certificate? No problem, I can pick that up for you too and I won’t ever tell that you didn’t do it all yourself. (256) 603-4596

♥

Harvest Moon Massage is Decatur, Alabama’s Exclusive Provider of Ashiatsu Oriental Bar Therapy Massage

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AMTA – AL Chapter Winter Board Retreat

Business & Marketing for Massage / February 5, 2013

So many of you may know from reading here for a while that I am involved with AMTA – AL Chapter. That’s American Massage Therapy Association – Alabama Chapter for the acronym sticklers among us. It’s quite a mouthful to say and a handful to type so I avoid it whenever possible.

Anyway, I’m in with AMTA – AL Chapter. For the non-massage therapist readers out there, AMTA is an association massage therapists can join. Most do so to gain the (usually) required insurance coverage to practice, but AMTA also comes with a whole host of perks and benefits which I will let you go check out on your own if you are interested.

I donate a fair amount of time to AMTA-AL serving as their current Website/Social Media Committee Co-Chairperson. That’s a fancy title for computer monkey and apparently as such I needed to show up at the Winter Board Retreat. Who knew?

The retreat was held at a largish house on Smith Lake in beautiful Crane Hill, AL. It slept only 23 people. Geesh… you’d think for 8 they could have gotten more room 😉 jk. It actually was quite comfortable for the 8 who showed to stay and the others who came later just for meetings.

One might assume a houseful of massage therapists would be enjoying a weekend of fun and relaxation with a lot of massage happening. But not so much. We spent the weekend meeting and planning and meeting and planning and meeting and planning some more. What’s so all-fired important? Well, we have an Annual Convention coming up and it’s going to be at the beach*!!! Woo hoo!!!

All the meeting and planning was to make sure everything is getting done and to figure out more fun things to offer MTs who show up for ‘up to 20 very affordable CE hours’ (you must read that last phrase in your best game show host voice). I think we’re all glad the sitting part is over. There was a lot of it, but we are all super-excited about the Annual Convention. I love being involved in an organization that works hard to bring CE opportunities to MTs. And it was a great opportunity to get to know the people I’m working with better. Who knew I would be rubbing elbows with MTs from the other end of the state? I would have never met most of the people I spent the weekend with if not for AMTA-AL. I love it and if it sounds interesting to you, let me know and I’ll hook you up.

Anyway, it was real and it was fun and parts of it were real fun, but my butt is still a little numb. I look forward to seeing you at the Annual Conference!

*What? You want to know more about the beach? Well, click here for now and come back in a few days. I’ll be posting a lot more information here for the Refresh Your Career weekend at Orange Beach, AL with AMTA-AL Chapter.

♥

Harvest Moon Massage is Decatur, Alabama’s Exclusive Provider of Ashiatsu Oriental Bar Therapy Massage

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February Blogging Challenge

2 Comments / Business & Marketing for Massage / February 1, 2013

I’ve lost my mind. I signed up for a business blogging challenge during the month of February.

Perhaps misguidedly I’ve always wanted to try a blogging challenge. I hope all works as planned. 20 blog posts in 28 days. Which ordinarily might not be so bad, but there’s a lot of stuff jam packed into these 28 days. And that, in some sort of twisted logic, is why I decided to do it. There’s a lot going on for me and Harvest Moon Massage Therapy this month so there should be plenty of fodder to write about.

So, dear readers, it’s your job to keep me honest. 20 posts in 28 days. Here we go!

Harvest Moon Massage is Decatur, Alabama’s Exclusive Provider of Ashiatsu Oriental Bar Therapy Massage

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In Whatever Language…

Business & Marketing for Massage / December 24, 2012

Whether you say Merry Christmas, Mele Kalikimaka, Frohliche Weihnachten, Buon Natale, Joyeux Noel, I wish you a holiday filled with joy, love and light.