Who Was That Masked Marketing Plan?

I’ve been reading Isabel Allende’s Zorro the last couple of weeks which is perhaps why it suddenly occurred to me that I could be utilizing my marketing tools a bit better. What a bizarre statement, you’re thinking, but bear with me.

My “marketing plan” consists of word of mouth marketing, local event massage, a Facebook page, Twitter, this WordPress blog, my Pinterest page, and now a monthly Mailchimp newsletter. For quite a while I’ve been using the Facebook page and the blog to advertise upcoming events and keep my clients informed.  Twitter is hooked directly to Facebook so I don’t really mess with it unless it breaks and I add something new to Pinterest occasionally. Recently I added the newsletter, but it feels like it’s just out there floating. Perhaps because the goal right now is a once-a-month update that’s why it feels uncoordinated.

That floatey feeling is what made me think that perhaps I need to coordinate a marketing plan of attack with all my tools. Perhaps I’ve been underutilizing them or maybe I’ve just been letting it happen organically, I don’t know, but it’s something I want to think about  more.

I feel as if I’ve overloaded my arsenal a bit at this point. I need Twitter lessons as I just don’t get what’s happening with it most of the time. I love Pinterest, but I’m struggling to find the right combination of how to use it to sell my services. For now though I’m going to set a new goal of figuring out how to coordinate the social media updates, blog posts and email blasts without getting too far away from my organic, let’s see what happens style.

So what does all this have to do with Zorro? Guerilla warfare, the Spanish attacking the French occupation in a disorganized yet highly effective manner. Perhaps I need to bust out that dog-eared marketing book, Guerilla Marketing for Free. 

So how do you manage it all? What’s your philosophy in the digital marketing age? I’m interested to see how other folks are doing this and not spending so much time at the computer that they don’t have time to actually do business.

♥

Harvest Moon Massage is Decatur, Alabama’s Exclusive Provider of Bamboo-Fusion Massage